Since April 2022, I have managed Digital Content Development and Search Engine Optimization (SEO) for OLG and PROLINE websites, apps, and other digital touchpoints.
As SEO Manager, I build relationships and processes, educating on and integrating SEO practices into business units and agile labs; overseeing strategic, technical, and content streams of SEO work, and reporting on organic search performance. I also contribute directly, jumping in to perform keyword research, write metadata, supply recommendations, troubleshoot technical CMS issues, and more.
Organic Search Traffic (SEO) Performance
June-Dec 2022 vs 2024*
- New Users: +35%
- Key Events +698%
- Total Revenue: +320%
- Bounce Rate -42%
- Avg Engagement Time: +33%
- Registration Completions: +299%
- Post-Registration Activations: +570%
*This time frame compares the second half of my first year in this role to the second half of my third year in this role, accounting for potential performance lag of my earliest Spring 2022 initiatives.
Technical SEO
I’ve learned a ton about Technical SEO in my time as SEO Manager, navigating CMS issues that impact user experience and organic performance. That knowledge has been key to forging relationships with IT and developer teams, helping me achieve several key milestones:
Key Technical SEO Milestones (2024):
- Implemented missing sitemap.xml and robots.txt
- Launched missing 404 page for PROLINE sites
- Enabled ‘noindex’ robots meta tags
- Resolved CMS metadata overwrite defect
- Resolved 301/302 redirect defect
- Resolved over 4,000 technical issues
- Cleared 1,500 pages of technical issues
While health scores are in constant flux and vary between SEO reporting tools (e.g. Ahrefs, SemRush, Content King), a conservative read shows our technical SEO efforts raised OLG domain’s health score by 16-20% from 2022 to 2024.