Increasing engagement and revenue from new online casino players with a landing page refresh.

Creating a major spike for traffic, engagement, and conversions with a few smart tweaks.

Growing organic acquisition by developing an SEO program and tackling technical issues.

Content Strategy, Management, & Copywriting for a new online lottery prize claim portal.

Content Strategy, Management & Copywriting for a new OLG INSTANT product and campaign.

Ideation & Copywriting for an OLG Lottery Promotion

Brand Strategy, Creative Development & Comms Planning for a gambling support program.

Strategic Integration & Content Development for Ontario’s Sports Betting Platform

Content Development & Stakeholder Engagement for a branded training initiative

Research & Content Development for Ontario’s gambling encyclopedia

Strategy, UX & Content Development for a suite of online and live casino gambling tools

Strategy, Content & Training for a series of brand activations

Brand Strategy & Content Development for a highly-specific, quasi-public sector space

Branding, UX & Copy for a baker and distributor

Comms & Content for an award-winning government program

UX & Copy for Whitby’s Queen of Interior Design

Copywriting for Canada’s Largest ATM Network

Copywriting for a high-tech athletic monitoring system

Copywriting for a financial tech heavyweight

UX & Copy for a niche electronics manufacturer