Despite the rapidly rising rate of inflation, a million bucks still sounds pretty good to most people. In order to drum up excitement for its upcoming limited holiday-season INSTANT ticket, $100 Ultimate, OLG launched a three-part campaign to tease, launch, and reveal the winners.

My part? Fleshing out the content strategy and structure across three campaign stages of content, copy and SEO writing and editing, and a bit of project management along the way.

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