My PlayBreak

Ever heard of “Self-Exclusion”? It’s an arrangement where gamblers agree to a temporary ban from casinos or gambling websites. Self-Exclusion programs help lots of people regain control over their gambling, but they employ a heavy, serious tone that reinforces negative stigma and reduces uptake.

My PlayBreak is a world first: a Self-Exclusion program that has been thoughtfully branded, pried from the clutches of legal and compliance teams. Informed by real gamblers and self-excluders, My PlayBreak transforms Self-Exclusion from a daunting punitive measure to a natural extension of customer service and care. From overly-corporate and designed for lawyers, to approachable and designed for users.

My work:

  • Brand Strategy & Development
  • Project Management (creative development & launch logistics)
  • Stakeholder Engagement
  • Creative Development (all digital & print assets)
  • Copyediting

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