To help sustain play momentum among high-value lottery players, OLG wanted to develop a new cashback promotion, one with a memorable name to be rolled out on an ongoing basis.
Working with OLG’s casino retention marketing manager and a lead designer, I developed the name and all asset copy for 7-Day Bonus Blast, which has become one of OLG’s most successful lottery promotions of all time.
- Promo Opt-in: 41% & Conversion Rate: 98%
- An avg ROI of 74% from top two tiers of players
- Launch & Reminder emails exceeded benchmark
- Open Rate: 65.11%
- Click Through Rate: 22.27%
- Click To Open Rate: 34%
- Unsub Rate: 0.03%