PlaySmart Brand Story

I’m going to make this intro short, sweet and capitalized: I MET WOLVERINE. No, not Hugh Jackman, I’m talking about this guy:


Who’s Cal Dodd? He graced us with this voice. That’s right bub, He’s the real Wolverine—at least according to any kid who grew up watching Saturday morning cartoons in the 90s.

I digress, but for good reason: Mr. Dodd is the voice of PlaySmart, featured in our Brand Story Video. It’s a video that conveys what PlaySmart is, and what it’s meant to represent to players. As with most things PlaySmart, my role revolved around copy. With my knowledge of the program, brand tone, and OLG’s internal and external stakeholder network, I made sure the script hit the mark while sailing through approvals. 

Watch it now!

Winner – 2018 Award for Best Corporate Video, North American Association of State and Provincial Lotteries (NASPL).