Artaflex Inc. designs and manufactures complex electronic components for aerospace, medical, industrial sectors and more. Working as a copywriter for Blacklime Media, I helped to develop Artaflex’s B2B website, making their highly technical, jargon-laden offerings more digestible, navigable, and accessible.

• UX/Web Structure; recommended a “markets” page to highlight specific audience segments and leverage SEO against them
• Copywriting; interviewed SMEs and performed desk research